Marketing Plan
Marketing equals promotion.
Marketing plan is the demanded planning that leads to the marketing strategy a business or organization will follow, as well as details regarding the programs and marketing practices.
It includes available and possible decisions both strategic and operational.
Through those available decisions and after detailed planning and research, we are able to calculate the optimized strategy based on the predicted results.
Contents of a Marketing Plan
1. Current Situation Analysis
- Industry Attractiveness
- Analysis for each product category/range and for every product within each category
- Market Segmentation
- Target Markets
- Competitive Analysis (Separate analysis for each competitor)
2. Strategic Marketing Planning
- Market Segmentation
- Targeting
- Positioning
3. Marketing Practices and Policies
- Product
- Pricing
- Distribution
- Promotion and Communication
- Promotion
- Sales
- Advertising
- Public Relations
4. Possible Scenarios (for the future)
- Forecasting Potential Scenarios
- Alternative Solutions and Action Plans for Each Scenario
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