SALES PROMOTION

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SALES PROMOTION

Sales Promotion

Sales promotion is broken down to actions regarding the short-term (mainly) increase in sales.

Such courses of actions, aim to stimulate a product’s or a service’s demand over a period of time. It is a very important and widespread practice in all branches of business.

Some well-known sales promotion tools are the following:

Coupons (discount coupons, gathering a certain amount for free use/purchase etc.)
Discounts
Samples, free product - service test
Special screenings (stands, etc.), presentations, etc.
Promotional materials such as promotional and other gifts (gifts containing the company’s logo, useful or complementary items related to the product).

The above promotion tools can be integrated in different distribution channels and thus more combinations can be obtained (in the case of samples we can have the following combinations: free samples in magazines but also through manual distribution or placement in central points, in terms of the presentations, they can be in a retail store or in a special conference room accessed through customer invitations, etc.)

As a pioneer in the field of sales promotion, our company will offer you all the possible options that will help you increase sales and stimulate demand for your products.